If Your Goal Doesn't Embarrass You, It's Not Big Enough | 324

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Transcript

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Welcome back to the Business of Beers Podcast, your daily dose of strategies, tools, and tips to help you build an eight-figure business. Today's episode is a clip from one of my YouTube lives. If you'd like to hear the whole thing, there's a link below in the description. Cheers. Awesome. So almost January, December 30, December 31st. For a lot of people, this is the time we set the goals, right? We we attend events like this. We read books. We but then often it feels like Groundhog's Day, where you know, we we you go through all these things, you're like, I'm gonna set this big goal, I'm gonna like lose weight, I'm I'm gonna like fix this thing in my business, I'm gonna grow it, I'm gonna do all these things, right? We have this big, big ideas, we have all this energy, we we write all these goals down, right? We follow these different templates and and we have like I'm gonna do this, this quarter, and this quarter and this quarter, right? And we we have this massive thing. And uh, you know, I'm guilty of this. Like I've I've done this almost every year. And and then we start off strong, and then by like, I want to say it's mid-February, March, it's like totally out the window, right? The the the goal sheets are tucked away in your desk. You've been totally derailed for for various reasons, right? It could be that you set a goal to, you know, if we're in the if we're in the franchise business, you say, Hey, I want to, you know, I want to buy uh three more locations, right? And maybe in January you get a deal to buy five in a single shot, and then your big goal that you had could be just it's totally, it's just it's not even relevant anymore, right? Or something major could happen, a key person could quit, and all of your plans that were to to to have all this massive growth, now you're in like a recovery mode, right? There's all these things that happen. And then by the by the summer, it's totally out the window, you've got a whole new direction, and then by this time next year, like I would bet most of you can't even remember what were the goals that you set last year uh this time, and did you achieve them or not? And I'm you know, I'm I'm totally guilty of this. And so recognizing it, one of the things that that I intentionally made a change on uh this this past uh year, and that is my strategy going forward, is really what I want to share with you today, which for for me is a better option. And I think that's the big thing. Like, you know, there's ever everyone's got advice on what to do. I like I've got my own advice, but at the end of the day, you want to pick and choose like what are the pieces that work best for you in your lifestyle, your work style, the the way that you see the world. Uh for me, I like I'm doing my best to keep things as simple as possible. Uh I think it's way too easy to get complicated in all these tracking sheets and all these different things. Uh, but if we really want to grow and we really want to be focused, we we have to keep the plans as simple as possible. Otherwise, it's it's gonna totally kill it. And so that's that's like the first thing is we want to keep it simple. We want to have a plan that works based off of our um you know desires and and goals and the things that we want to achieve. Next, let's talk about how to set the goal itself. And this is a big part where uh Ben Ben Hardy has a great book uh called The Science of Scaling. I highly recommend uh going out. It's called The Science of Scaling. Uh a couple things that that are super critical in this book, and I'll give you kind of the cliff notes uh here, which are first, we want to set a goal that is massive, a goal that pushes us outside our comfort zone, a goal that, if achieved, would like completely change your life. That's the first thing. Where a lot of people take this approach to goal setting and they're like, uh, you know, I want to get 10% better, or I want to get like some incremental better because it feels comfortable and it feels safe. And then, you know, that safety is like, oh, if I don't reach, you know, if I don't reach a goal, like I don't like it's an easy, it's a layup. And if you don't reach your goal, you feel like a failure yourself. And and you want to avoid that. And his whole thing was like, you know, we're if we set a goal that is massive, something that it will actually change our our lives, like materially change your life in terms of how much money you're making, which then gives you comfort to you know, have security, to maybe have some more fun, to travel, to, to, to upgrade your life, to to have something to pass on to your kids, right? We we think through those things. Of if we all have the same time in the day, right? We all have 24 hours. Me, you, Elon Musk, who's about to be the first trillionaire when when um you know SpaceX goes public, like we all have the same hours in the day. So why do so many people, how do some people get way more done? A lot of it comes down to the goals that they set and then their focus on those things. And so if you set a bigger goal and you're hyper focused on it, there's a lot higher chance that you are gonna succeed in hitting that goal. Versus if you just say, hey, last year we grew by 10%, and this year, you know, we're gonna grow by 10, oh, maybe 11 or 12%. Like, like, yeah, you'll make some more money, but does that materially change your life? Is that goal worth you getting up in the morning at 5 a.m. every single day because you're pumped up of knocking out the things you have to do to achieve that, right? That is that is what I think through. It's like I want a goal that I'm gonna get, it's just gonna pump me up and I'm gonna be so excited, and and it's like all I want to think about, but but it's also because I have big goals that are exciting to me, that that I that challenge me, that make me want to drive. And so that's the first thing is you want to set that goal that is is so uncomfortable that you feel embarrassed telling somebody. If you don't feel embarrassed, it's not big enough, telling you right now. So that's the first thing. The next thing we want to we want to think about is how does your life change? Because the money's one thing. It's easy to default to money to say, uh, like even for me, I could say, Oh, I would want to, I don't know, take my company from 50 million to 100 million in the auto repair business, for example. And, you know, but then like what does that money do to you? Like how how is that gonna materially change your life in that you would it's like it's worth it. Uh and everyone, once again, everyone's at different stages, everyone's gonna have different things that mean them to their life. And and but I think, at least for me, it's it's been helpful to find like what's gonna change in my life that's gonna make it more fun, right? Maybe I'm solving bigger problems, I'm I'm working with bigger people, like we're we're having a greater impact. I, you know, can whatever drive a knife or car, maybe I can fly private or I can whatever, do things that you unlock at different levels, right? But those are all lifestyle driven. And ultimately, you know, my whole thing is like I want to live a life, I want the business to live to support the life, right? Not you live your life around supporting the business. And so I start with the life of like what do I want my life to look like? And then you just like back into like, well, what does my business need to be to achieve the lifestyle that I'm looking for? Whether that means number one, you need money to do all these things, so you you have to have money. And then number two is you need teams. Like, none of these businesses get built by being solo, like it is a really hard business. Like, you buy yourself a job when you when you do everything yourself, right? And the only way that you can actually significantly grow and get yourself that freedom is by replacing yourself. And you know, that is one of the things that that I'm gonna I'm gonna talk about, is all these things you have to build teams. And so, but you want to start with that goal. Where am I going? What does it look like? And then we back into how much money do I need, what does my business need to look like, and then ultimately, you know, what are the teams that I need to get there. So we'll start with that, is that is that goal. The second part of this is you wanna get very clear on uh what the the the timeline is for that. So when I set that vision of like what I'm looking for, this bigger life, it's not it's not necessarily annual. Uh it could be it, it's it could be 18 months, it could be 24 months, it could be like, hey, I've got this milestone and I'm driving towards it, and I want to get into it. Maybe maybe it's two years. I personally I'm okay with like saying I've got this massive goal and I want to get it within a certain time frame. Okay. That's the that's the strategy I'm gonna take. So I go big. So I start by going really big, uh, define all that stuff, and then write down as much as you can of this, be as detailed as possible in terms of like what does your life like look like at these these different times. Then from there, we want to go to the next section, which is what does the future version of yourself have to stop doing? So you think about that, what your business looks like in the future, right? You you maybe maybe you're at a million dollars in revenue in one location right now, and you say, hey, I want to get to you know five locations and five million dollars of revenue. Maybe that's my goal. And I want to do that within two years. And you would then ask yourself, well, what does the future version of me, when I have five stores doing five million dollars, what if I was operating at that level, what would be the things that would be gone from my calendar that I'm currently doing today, right? Gone from my calendar, habits that I would change, maybe even identity, like who I am as a person, like how do I recognize myself? So you want to be able to identify what are those things that you're gonna stop doing today that you're doing today that you would stop doing in the future. And then so write as many of those down. And it could be meetings, it's be like, hey, I'm in all these meetings that I don't want to be in. I'm handling like this marketing stuff, or I'm like day-to-day in the business selling all the jobs, I'm selling all these things, I'm you know, interviewing every single candidate, and nobody picks up the phone. Like, think through essentially all the things that you hate doing right now that you would think if I hit that next level, I would not be doing these things. Okay. So we we want to get a massive list of all those things. I have three in my document, but it could be as it could be as many as you want. Uh and and you have to be intentional if you want to break that. We have to intentionally attack this and say, what are the habits, what are the the like things that I'm doing today that I need to break, I need to stop doing, because if I keep doing those things, I will never have the time or the energy, the focus to be able to do the higher level things that are necessary in order to achieve these goals. And so otherwise, you can't do it. Like this only works if you're intentional, in in terms of like, I know where I'm going, I know what actions I need to do, I know what I need to stop doing. It's all about intention out.